Privacy policy

Updated September 25, 2026

ParkSync is operated by Zenith Hospitality Group. This page explains the information used to run our valet service and staff application.

Information used by ParkSync

Staff accounts include sign-in and profile information, assigned locations, time clock entries, and tip payout preferences. Vehicle tickets may include a guest name and phone number, vehicle description and plate, visit dates, notes, condition photos, a parking location pin, and, when provided, airline or flight details.

Camera and location

Attendants may use the camera to scan a plate or attach vehicle photos. If an attendant chooses to save a parking pin, the app asks for device location access. These permissions are used for those features when the attendant activates them.

Plate recognition

When staff choose phone plate scanning, ParkSync sends the selected plate photo to OpenAI to return the plate characters. An attendant must confirm the result. Fixed camera integrations send plate, confidence, location, direction, and event time to ParkSync. Operators must configure authorized cameras and handle these records under their applicable privacy procedures.

Messages and payments

For locations with texting enabled, ParkSync uses a guest phone number to send ticket or pickup updates when text consent is recorded. Guests can reply STOP to opt out. Locations can offer checkout through Square for parking and tips. Square handles card entry; ParkSync stores ticket payment status, amounts, and related transaction references so the service and its reports can work. ParkSync does not use stored payout preferences to send money automatically.

How information is used and shared

We use this information to operate valet service, document vehicles, respond to pickup requests, manage staff shifts and tip allocations, and review activity by location. Authorized staff can see records needed for their work. Service providers that support hosting, messaging, or payment may process the information needed to perform those services. We do not use ParkSync information for advertising in the app.

Retention and requests

We keep operational records for as long as needed to provide the service and meet applicable business or legal obligations. Staff can request deletion of their ParkSync account and associated data. We verify requests before processing them. Some operational records may need to be retained for legal, accounting, security, or dispute purposes; we will explain any retained data when responding. To ask about another ParkSync record, request a correction, or raise a privacy concern, contact jbutler@myzenithgroup.com.